2020 Triad Digital Technology Conference

Building a post-launch investment strategy for your digital product can mean the difference between successful long-term adoption and failure to realize a return on the build-phase investment. When a first version or new feature is launched, it’s just the beginning. How should the product team organize and what should their focus be? Too often digital products are built or implemented but don’t deliver the promised business value. In order to maximize success, the product team must execute a plan for technical support, user support, and most importantly an activation and adoption plan.